NikeStore - World of Football

Project:
NikeStore - A world of Football

Brief:
Concept and create an unique 'in-the-moment' e-Commerce experience for NikeStore Football launching global summer 2010.

About:
We created a very dynamic and flexible site able to be in the moment to highlight and promote products related to what's actually going on in the football world. The entire site is built up on a scoreboard which allows live messaging, live comments and scores. Depending on what team that plays well the site will adapt and promote products related to that player or team.
The first phase launched successfully in april 2010.

My role:
Design lead